According to the urban dictionary crossborder means “passing, occurring, or performed across a border between two countries.”
We believe that a “crossborder’er”, is someone who lives and/or works on both sides of the US/MX border and feels comfortable commuting back and forth between countries.
Today, with all the talk about “the wall” in Trump’s world, the border seems like a place where one must be careful or where a state of emergency is taking place because of the constant flow of immigrants; a Zombie Apocalypse type of scenario.
Like in any US/MX border region, life is less than perfect, but through our indifferences we have found common ground in what we call “the crossborder lifestyle”. A way of living that showcases the best version of each country through its talent, culture and business potential, or what some may call best of both worlds.
Some examples of this are: Estación Federal; a mixed-use project, oriented towards crossborder’ers, it is one block away from the San Ysidro, CA. And Cross Border Xpress; a binational airport, located in Tijuana, MX, connecting travelers from Southern California to Latin America.
Some of the more direct benefits of the crossborder lifestyle are:
It’s less expensive; Rent and food costs are at least 50% less than Southern California.
It opens your mind to new ideas; by living in a different country you are able to incorporate different ways of thinking, when put into practice can lead to “life hacks”.
You network; by leveraging your relationships between both countries, your personal rolodex doubles automatically and opportunities find themselves around the corner.
Our Tijuana-San Diego border region is a clear example of how both countries can thrive and become stronger, perceiving each other as equals with a future full of potential.
The Mexican side of the border is still an emerging country, with issues like:
Traffic; people still drive like India or China. Preferably use Uber, walk or learn to drive Mexican.
Income disparity; you can see places that look like upscale restaurants in LA or SD, but get to see slumbs that show the large income gap at the border region.
And culture: The border region is where toughness and compassion meet, this dual personality makes some foreigners anxious.
In order to fully live the “Crossborder Lifestyle”, we must put our NO-BORDER LENSES on and see the border as a limit set by governments not its inhabitants. An experience that transcends through empathy and opportunity.